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First products to debut in fall 2011.
November 1, 2010
By: TOM BRANNA
Editor
Coty isn’t the only fragrance house signing up superstars. Elizabeth Arden has signed Taylor Swift to a fragrance deal, with the first products expected to be launched in fall 2011. Swift’s first beauty deal, as a new face of Procter & Gamble’s Cover Girl brand, was announced in May. “I have always loved how fragrance can shape a memory …the way certain scents remind you of events and people that are imprinted in your thoughts,” said Swift in a statement, which noted tha...
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